SWAT Team Called to Dell:When Marketing Goes Awry:
A Dell exec Bryan Chester ran around the Dell Campus dressed as a biker in a face covering skull bandanna yelling for people to “go to the Lobby” carrying metal objects(Probably the new Streak) Unfortunately instead of a morale boosting product announcement it caused mayhem and 911 calls and ultimately the arrival of the police. It is hard though to criticize someone since ideas often look great on paper. For example I knew another company that came up with what seemed to be on the surface a great marketing idea. Summer sale with packs of suntan lotion sent out to clients. All was well until the packs ruptured inside the envelopes and leaked gobs of sun tan oil all over the clients mail. Basically it went down like this, Post-person shows up, “Here’s your box of oily mail,” followed by lots of pissed off people on the phone. Moral of the story: Just because it seems like a great marketing idea, doesn’t mean it is.
Tags: Dell, Marketing, Police, Suntan Lotion