Its Official:

Hamar Digital is now Helix Innovative! After long deliberations over pizza, large lists, studies of the worlds mythologies, physics glossaries etc we finally chose the name Helix Innovative.

What is a Helix? Its word orgin is the greek work for spiral and it of course appears throughout nature, specifically in the very building blocks of human beings, our DNA which is a double helix. Since we aren’t a bio pharm company that of course doesn’t apply to us directly, but the idea is that a Helix itself is a blueprint of physical and metaphysical existence found throughout the universe and can be considered a sequence of never ending action. Now before I get to propeller head here I am also reminded of what Led Zeppelin went through in coming up with a name where one of them referred to the fact that they could have called the band “Mashed Potatoes and Gravy” and if they were good it wouldn’t have mattered. Well it’s a new era for our company and time to hit it!!

I included a couple of Helixes here as references.

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